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When a customer contacts you with an issue with your product or service, it's in your best interest to have a support rep in touch with them as quickly as possible. This point is underscored by a recurring theme on this list — letting your customers know they matter Cleared Get to know your audience as well as Seventeen to give your sales and marketing activities laser-like focus. What do employers, landlords and consumers all share in common? They all demand references to find out whether the people they’re dealing with are trustworthy and reliable